Wavetclothingllc - Vegas Golden Knights 2023 Western Conference Champions Icing Tri-Blend T-Shirt

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Ben Bloomstein. Image courtesy of Green River ProjectWhy launch Ton now? Was there some impulse to do it because you felt something was missing out there, a reaction to a sense of absence? I—how can I put it—I felt that there was a populist subculture that I felt was missing. Things that we like but aren’t in the Vegas Golden Knights 2023 Western Conference Champions Icing Tri-Blend T-Shirt moreover I love this mainstream. It’s not like the ’80s when things that were interesting were, weirdly, mainstream. And I thought the people we are featuring should be in the mainstream, to bring them to more eyes. Because everything right now—and I don’t know if this is just the U.K.—but everything feels a bit twee. I don’t want Ton to be a weird flight of fancy that no one ever sees. It’s a real publication with a cover star and a plan and all the rest of it.

Lots of magazines have been products of, and reflective of, very specific periods in time. Do you think that’s true of Ton? I hope Ton won’t just be that. I don’t want to be stuck to one time. Of course, I do think magazines have to reflect the Vegas Golden Knights 2023 Western Conference Champions Icing Tri-Blend T-Shirt moreover I love this moment, reflect on whatever is going on at that time. That’s the whole point of them. If you go back you would know what was going on. What was the zeitgeist? What were people wearing? What were they listening to? What was on their mantelpiece? That’s the best thing about them. You can look and say, that’s so right, or that’s so of its time. That’s life, isn’t it? One of the first things you might have noticed while walking around central Milan last week was an unusually high number of brightly-colored shopping bags swinging from the arms of passers-by. For anyone with a passing interest in fashion, that specific hue of kelly green was unmistakable—it belonged, of course, to Bottega Veneta. But the reason why these bags were everywhere remained a mystery. Did everyone in the city suddenly become millionaires overnight? It turned out the explanation was a little more down-to-earth than that. The bags contained posters for Bottega Veneta’s project for Milan Design Week, which itself came with its own city street takeover, of sorts: namely, the bustling queue stretching halfway up Via Montenapoleone, all the way to the Italian brand’s usually discreet storefront. Instead of the usual muted window display, a bright green backdrop was emblazoned in the unmistakeable globular scrawl of the 83-year-old design maverick Gaetano Pesce, spelling out “Vieni a Vedere,” or, “Come and See.”

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