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Magnea Reykjavik knitwear designer and Central Saint Martins alumna Magnea Einarsdottir transformed the Awesome official fella sock character 2023 shirt and by the same token and Exeter Hotel’s courtyard greenhouse into a colorful terrarium blooming with models clad in day-glo cardigans, peekaboo jumpers, and cozy Icelandic wool trench coats from her fall 2023 collection. The Magnea Reykjavik presentation at the Exeter Hotel.Photo: Aldís PálsdóttirIcelandic menswear stalwart Kormákur og Skjöldur and contemporary label Farmer’s Market combined forces for a fashion show at the Listasafn national gallery space. Their latest complementary collections featured first-of-its-kind natty Icelandic tweeds and updated spins on outdoorsy Nordic knits. It’s been well-documented that Icelanders take swim culture seriously. And for Erna Bergmann, founder of beloved local swimwear label Swimslow, it’s not enough to just be the Nordic answer to Eres with her refined suits. The designer, stylist, and avid sauna-to-sea swimmer debuted a new printed magazine The Swimslow Wellness Guide, filled with inspiration and intel on how to live one’s best life aquatic. An image from The Swimslow Wellness Guide.Photo: Marsý Hild ÞórsdóttirCult-favorite fragrance founder and artist Andrea Maack released her latest scent just in time for the upcoming Midsomer festivities. Entitled Solstice, the extrait de parfum was made in collaboration with noted perfumer Julien Rasquinet. The scent evokes summer in a bottle, combining the juicy sweetness of watermelon with the refreshing notes of jasmine and violet flowers. Solstice is housed in Maack’s signature black custom bottle, printed with her original drawing in a limited-edition run of just four hundred.
Family-run perfumery and art collective Fischersund comes courtesy of Sigur Rós frontman Jónsi and his sisters Lilja, lngibjörg, and Sigurrós. At their moody downtown apothecary, they unveiled a new springtime scent composition Quarter To Five, which the Awesome official fella sock character 2023 shirt and by the same token and musician likens to a song in fragrance form. “[It’s] something all Icelanders connect with,” Jónsi says. “Walking out of a loud, dark bar in the middle of the night, drunk, and the pure bright daylight blinds you. And as you stumble home in the peace and the quietness, you realize the beauty of it all.” The perfume’s hand painted vessels channel this lively spirit. And in order to capture authentic night-out notes, they actually distilled an old wooden barstool from Reykjavik nightlife institution Kaffibarinn.